Thursday, October 05, 2006 Launches Cricket Focused Sportsbook

New Online Sportsbook for South East Asian Players has launched the first online sportsbook for South East Asian gamblers. is the only online gaming site aimed at South East Asians living in the UK, Europe and South East Asia. The sportsbook – with a special focus on cricket – is live and will include online betting for football, horse racing/ante post, greyhound racing/ante post, American football, basketball, boxing, bowls, darts, golf, ice hockey, motor sport, rugby union and snooker.

Maharajah Club has entered into a marketing agreement with online sports betting and casino operator Interactive Gaming Holdings (IGH). The new deal will substantially increase the variety of experiences open to members of and enable Maharajah Club to offer a full-service package to its members. With a focus on cricket, Maharajah Club is bound to prove the best location for South East Asian gamblers.

Sachin Pawa, CEO of, said, “Launching a sportsbook was always part of our plan, so we are extremely excited to have it live, adding to our poker and casino offerings. Additionally, since cricket is adored by millions worldwide, and is an especially important sport in South East Asia, we are thrilled to be the specialists in the sport. We are certain our sportsbook will prove to be a very important addition to our portfolio.”

John Heaton, Chief Executive of IGH, said, “We are quite excited about our alliance with Maharajah Club. It will give us access to the Asian gaming market at an elementary stage of its development with a partner who understands the culture. We believe that this gaming market will be of great significance in terms of our future success.”

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