Thursday, October 05, 2006 Launches Cricket Focused Sportsbook

New Online Sportsbook for South East Asian Players has launched the first online sportsbook for South East Asian gamblers. is the only online gaming site aimed at South East Asians living in the UK, Europe and South East Asia. The sportsbook – with a special focus on cricket – is live and will include online betting for football, horse racing/ante post, greyhound racing/ante post, American football, basketball, boxing, bowls, darts, golf, ice hockey, motor sport, rugby union and snooker.

Maharajah Club has entered into a marketing agreement with online sports betting and casino operator Interactive Gaming Holdings (IGH). The new deal will substantially increase the variety of experiences open to members of and enable Maharajah Club to offer a full-service package to its members. With a focus on cricket, Maharajah Club is bound to prove the best location for South East Asian gamblers.

Sachin Pawa, CEO of, said, “Launching a sportsbook was always part of our plan, so we are extremely excited to have it live, adding to our poker and casino offerings. Additionally, since cricket is adored by millions worldwide, and is an especially important sport in South East Asia, we are thrilled to be the specialists in the sport. We are certain our sportsbook will prove to be a very important addition to our portfolio.”

John Heaton, Chief Executive of IGH, said, “We are quite excited about our alliance with Maharajah Club. It will give us access to the Asian gaming market at an elementary stage of its development with a partner who understands the culture. We believe that this gaming market will be of great significance in terms of our future success.” Honoured at eGaming Review Awards on Monday

First mobile slot machine provider nominated in “Best Mobile Operator of the Year” Category

The first company to launch real-money slot machines for mobile phones and PDAs is once again being recognized for its pioneering efforts in the new and rapidly developing mobile gambling arena., best known for it’s large and frequently hit jackpots and attentive customer service, has been nominated in the “Best Mobile Operator of the Year” category of the prestigious annual eGaming Review Awards., which celebrated its eighth anniversary online this summer, launched its first mobile phone game a year ago and has been adding original new slot machines to its mobile gambling suite ever since. With thirteen unique slot machines on their web site and three available on mobile phones and PDAs, is one of the world’s most innovative and trustworthy online casinos.

“Eight years of experience in providing online entertainment has taught us that players like new, original games,” said Mobile Gambling Manager Martin Smith. “We develop our own games – you won’t see our slot machines anywhere but Slotland.”

At a gala ceremony in London on October 9th, eGaming Review Magazine will present awards in sixteen categories, recognising achievements from all corners of the egaming industry. Each award will be judged by an impartial panel of industry experts.

The “Best Mobile Operator of the Year” award will be presented to a company that excelled in the mobile sector, including casino, poker, sports betting and soft game operators. It will assess only the mobile service offered and will not take into consideration online support. was recently voted “Most Unique Slot Site” and “Best Progressive Jackpot Site” by Strictly Slots Magazine readers and was named “Best Web TV” in a Gambling Online Magazine poll. The company was a finalist in the “Mobile Gambling Company” category of the ME Awards presented last month in London.